Thursday, August 8, 2013

That hat. What do you call it?









“The Civil War is over,
and the resulting economic explosion
spurs the great migration west.
Farmers, ranchers, prospectors,
killers and thieves...
seek their fortunes.”
… opening scene from TOMBSTONE
Narrated by Robert Mitchum


A genre full of cliches
Of gun fighting and revenge
In the wild west
A place of no technology
Just human basics
And the eternal conflict of
Good VS Evil

I think becoming a lost genre
As black and white movies
We are coming close to a western less cinema.

Every year if we are lucky we get two or three…
Tales of revenge & justice in the old west.
The main reason :
it’s not appealing for young audiences

The newer generations want to see
superheroes and monsters
More CGI and PIXAR films
Not the old west…




EXAMPLE
The new “ the Lone Ranger” movie is not bad
It’s the worst case of MOVIE Marketing EVER
An Old tv hero, JUST Bad Branding
An A-list star like Johnny Depp as a supporting cast ??
And to make it worse
Opened the same day as
Despicable Me 2


Any body remembers a movie called:
“Dead Man”
Directed by Jim Jarmush
Masterpiece of acting, directing & cinematography
No BIG studio distribution
No super marketing strategy
No release date expectation
Flopped on the box office
Just a good WESTERN.

You know why James Bond became boring?
Because Jason Bourne could use REAL
Devices purchased anywhere
by anyone.
If moviegoers don’t become more
Demanding.
The movie industry will
Just gain your money repeating formulas
with no
Questions asked

EXAMPLE:
Quentin Tarantino´s Django Unchained
is not a bad movie
It’s a terrible western
…cause it’s a Tarantino movie
Its got more bullets than RAMBO.

I guess eventually
It will prevail.
But there´s hope for the Western
a new movie called:
“12 years a Slave”

I´ve only seen the trailer but you be the judge
here´s the link:
http://youtu.be/iiw1cYXQw4g

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